Maintaining Momentum

Monday, November 5, 2007, by Leigh Anne

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Last week I shared with you the story of becoming “Stuck in the Mud”. I compared this to our direct sales business and how we can get “stuck in the mud” and lose momentum. Getting started again can take a lot of time, effort and energy. It is easier to keep the momentum going and not get stuck!

This week I want to talk about maintaining that momentum. For many of us the fall selling season is our best and busiest time of the year. It is important that we take advantage of this time and use the momentum we create during the fall to propel us into the next year.

Once something is in motion it is easier to keep it in motion. I have found that one of the biggest “momentum stoppers” for a direct sales business can be the upcoming holidays. The months prior to the holidays (Sept. Oct. and November) are great and we can find ourselves so busy that we are not being “forward thinking” we are only “present thinking.

We need to take advantage of the busyness of our fall to help us create momentum for our next year. I have seen it happen over and over- we wake up January 1^st, look at our calendar and are hit with “snow blindness” – a white calendar – we have nothing scheduled! We find ourselves “stuck in the mud”. We have lost the momentum and forward motion we created the previous fall – we are starting over again!

So how can we prevent “snow blindness” in our business? You may have heard of the “snowball effect”. Just like with a snowball, your small, consistent efforts with your business build one on top of each other, creating a bigger and bigger snowball (business). The bigger that snowball gets the faster it moves and it takes on a life of it’s own as it speeds down the hill! We can create that same type of “snowball effect” in our business.

We need to learn to take advantage of the momentum created during the busy fall season. We need to use the fall to “Jumpstart January” so we wake up January 1^st with a full calendar and not a glaring white calendar! So during this busy fall season be sure that you are being “forward thinking”.

Set your goals for January now – how many home events do you want to teach in January, what are your sales and recruiting goals for January?
Report into your upline your goals so she can hold you accountable.
Set a goal to have those January events scheduled and on the calendar by a certain date this fall so you don’t wake up with “snowblindness” January 1^st.
Have your January/February calendar available at all your fall home events. Be sure and advertise your company’s January hostess incentives/promotions.
Always work for the “sooner” date (before the holidays) but when a potential hostess just doesn’t feel she can do it before the end of the year ALWAYS offer and encourage a January date.

So don’t start off the New Year with “snowblindness”. Use the momentum of your fall business to create the “snowball effect” in your business for the entire upcoming year. You will continue to pick up speed as you move through the year, creating a bigger and bigger snowball (business!).

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Categories: Direct Sales, Home Based Business, Motivation, Team Talk